Protecting The Ocean
“Never before have we had such an awareness of what we’re doing to the planet. And never before have we had the power to do something about it.”
Sustainability Starts With Thoughtfully Designed Products
Our mission is to inspire outdoor adventure and a minimalist lifestyle. Our products are thoughtfully designed to be multifunctional and reversible. Our tops and leggings are designed to support any adventure such as surfing, hiking, and yoga, but still comfortable for lounging and wearable as an everyday staple. We’ve paid close attention to every detail because we believe that “what you wear” should be the last thing you’re thinking about when pursuing your favorite activities.
HOW IT ALL HAPPENS
Committed to utilizing ethical manufacturing techniques, we have partnered with a non-profit initiative that provides us with discarded the fishing nets we use to produce Kaira Active clothing.
The retrieving and recycling process is actually quite unique. Managed by a team of volunteer divers from around the world, Healthy Seas is a charitable organization that is devoted to cleaning up and protecting our oceans one dive at a time. Majority of the fishing nets are collected from the North Sea, Adriatic Sea, and Mediterranean Sea. These areas are also heavily fished and hold many shipwrecks where waste fishing nets tend to accumulate. Since 2013, the Healthy Seas initiative has recovered 453 tons of fishing nets – equal to the weight of 3 blue whales.
Once the fishing nets are salvaged, they're given a new life and new purpose. Woven together with other discarded nylons by Aquafil, the nets are transformed and regenerated into ECONYL® yarn.
NEW GENERATION FABRIC
Though ECONYL® yarn is the product of upcycled fishing nets retrieved from the ocean floor, it is surprisingly soft and smooth to the touch. The buttery softness and breathable quality of the fabric makes it ideal for the manufacturing of clothing you can comfortably wear when enjoying an outdoor lifestyle.
We are committed to only working with fabric manufactures that are aligned with our sustainability mission.
Our fabric is 100% made in Italy and we're proud to be working with a factory with the following certifications:
- OEKO-TEX Marchino Standard 100 by OEKO-TEX
- Marks & Spencer Premier Accreditation Scheme
- GRS Global Recycled Standard
- REPREVE Recycled Polyester
Click here to learn more on what they're doing to reduce waste, energy, emissions, and water consumption.
MADE WITH LOVE IN LOS ANGELES
Each and every garment we carry is carefully and lovingly sewn by hand right here in Los Angeles. It was important to us that we worked with local factories that treated and paid their workers fairly so they have the freedom to pursue their passions and spend time with their loved ones.
The seas are what provide us with endless enjoyment and a sense of renewal, so it's only appropriate we care for them accordingly. This is why we are firmly committed to supporting environmental organizations actively working to protect our oceans and the creatures who call them home.
1% of each purchase goes directly to Healthy Seas. When we all unite for a shared cause, there's no telling what we'll get done. Join us as we set out to define a pollution solution that in turn yields some of the finest women's activewear for the modern athlete.
We're always brainstorming on how we can reduce the amount of plastic and packaging materials when shipping Kaira all over the world. We're currently using 100% recycled paper and reusable 100% recycled poly mailers, but we're always open to hearing your feedback! Leave a comment in our "We'd love to hear from you" tab below to get the conversation started, we're always open to hearing new ideas to better our environmental footprint!